In the business world, the year is broken down into quarters. In nature, the year has 4 seasons. That’s about it for similarities. The business world looks at returns on investments (aka profits) and adjusts accordingly, whereas Mother Nature just keeps doing what she always does because there’s an incomprehensible wisdom at work that we as humans can’t quite wrap our heads around. While we could follow data points and analytics to focus primarily on profits, we made a decision from the start to take a page out of Mother Nature’s book and just do what comes natural to us. We’re following in nature’s footsteps by doing what feels right to us, because a honey badger doesn’t give a $h!t!
YOU ARE THE HEROES in this story and YOU ARE THE BRAND! Now go write your stories and we’ll be here to celebrate you along the way!